Editorial Team of IBP Uniuso
Meet the editorial team of IBP Uniuso. Discover how they work to provide the sector with practical and reliable content.
About the team – Get to know us better!
At IBP Uniuso, the editorial team plays a key role in the company’s communication, ensuring that every message, document, and piece of content clearly reflects our values, identity, and commitment to quality.
This team is made up of professionals specialized in creating, editing, and adapting texts for different channels and audiences. Their work goes beyond writing: they ensure the company’s mission is conveyed consistently and accurately, taking care of style, terminology, and information consistency.
About us
Juan Carlos
Head of Logistics, Quality Manager and Purchasing Manager at IBP Uniuso, where he has been building his career since 2006. With over 18 years of experience in the organization, he has consolidated a deep understanding of the markets in which the company operates, providing an integrated and strategic vision of internal processes.
In his role, Juan Carlos combines logistics management—ensuring efficiency in the supply chain—with quality supervision, guaranteeing that company standards are met at every stage. He also leads purchasing, where his sector knowledge and negotiation skills help optimize costs and maintain strong relationships with suppliers.
His career is defined by loyalty to the company, expert sector knowledge, and a continuous improvement mindset, qualities that make him a fundamental pillar of the IBP Uniuso team.
Paco Cuéllar
Joined IBP Uniuso in 2019 as part of the Marketing Department, where he plays a key role in design, communication, digital marketing, and social media management. His work combines creativity and strategy to strengthen brand identity and optimize its presence in both physical and digital environments.
Among his responsibilities, Paco actively manages and updates the corporate website, ensuring that the content reflects the company’s values and aligns with business objectives. He also drives communication on social media, developing campaigns and content that increase brand visibility and foster stronger connections with customers and audiences.
Thanks to his versatility, Paco integrates visual design, digital strategy, and corporate communication, delivering creative and effective solutions that contribute to IBP Uniuso’s growth and positioning in the market.
Raúl Madrid
Joined IBP Uniuso in 2021 as a Digital Marketing Specialist, working across Marketing, Communication, and Social Media. His experience covers a wide range of disciplines including SEO, SEM, Copywriting, Social Media, E-commerce, Inbound and Outbound Marketing, allowing him to design and execute comprehensive strategies that boost the brand’s visibility and competitiveness.
With a data-driven yet creative approach, Raúl develops digital campaigns that combine customer acquisition with audience loyalty, optimizing both corporate communication and the performance of online channels. In addition, his ability to align digital tools with strategic objectives makes his work a key pillar in IBP Uniuso’s growth and market positioning.
This is how we tell our stories
We research
Every text we produce must convey clear, accurate, and useful information, aligned with the brand’s identity and the needs of our clients. We follow a structured research process that allows us to deeply understand both the products and the topics we address.
We write with closeness
We avoid unnecessary jargon and translate complex information into language that is easy to understand. We want every client, partner, or user to immediately grasp what we offer and how it can help them in their daily lives.
We review with technical rigor
Before publishing, we verify all data related to specifications, regulations, and processes. To do so, we cross-check the information with technical sheets, internal manuals, and current sector regulations.
Updated information
We periodically review product sheets, catalogs, manuals, and communication materials to ensure they always reflect the latest innovations, regulatory changes, or manufacturing process improvements.
Our Main Topics
News
At uniuso.com we see our blog as a living, dynamic, and useful space for our readers. It’s not just about our products, but about sharing relevant, up-to-date information that adds value for professionals and consumers.
Tips
We are committed to creating practical content that helps our readers in their daily lives. Advice articles are an essential part of this strategy, as they allow us to share useful, applicable, and context-adapted recommendations.
Packaging materials
We dedicate special space to packaging materials, a sector in constant evolution and highly relevant to logistics, distribution, and sustainability. Our articles on this topic aim to inform, guide, and showcase the best packaging solutions.
Take away
Take-away packaging plays a key role in industries such as hospitality, catering, and food. These articles aim to inform and inspire professionals who seek practical, safe, and sustainable solutions to deliver their products.
Sustainability
Sustainability holds a central place. We know that consumer habits and regulatory demands are moving towards more environmentally responsible models. That is why our articles on this subject aim to inform, raise awareness, and guide readers towards more sustainable practices.
Mission and Values: Why Trust Us
We prioritize working with our readers in mind through clear and useful content
In our communication, the most important element is the people who read us. That’s why every piece of content we create is designed to be understandable, accessible, and practical. We avoid unnecessary complexity and aim to deliver information in a simple, direct, and well-structured way, so readers can quickly find what they need.
Working with this approach means we don’t just write to inform—we write to guide, support, and provide real solutions. Our content is designed to make life easier for those who consult it, solving doubts, offering value, and building trust.
Ultimately, writing with clarity and usefulness is how we show respect for our readers’ time and attention.
We commit to improving and updating our content as the sector evolves
We understand that information is not static: it changes, evolves, and transforms at the pace of the industry. That’s why our commitment is to keep all our content alive and updated, incorporating the latest trends, advances, and best practices.
This means we don’t just create quality materials for today, but we also take responsibility for reviewing and improving them continuously. In doing so, we ensure that what we offer our readers remains relevant, reliable, and useful over time.
Updating and improving our content is both a reflection of our dedication to excellence and a sign of respect for those who read us.
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